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Formulated with GPs

Built with British doctors using clinically backed ingredients.

Strength, kept.

★★★★★ 4.9 · 87 verified reviews

One daily scoop for muscle & bone health that disappears into your morning coffee.

  • Built for women who refuse to slow down
  • Slows the muscle loss that protein alone can't fix
  • Keeps the body you've built working for you
Formulated with GPs

Built with British doctors using clinically backed ingredients.

Strength, kept.

Strong muscles, strong bones. One daily scoop, straight into your morning coffee.

  • Built for women who refuse to slow down
  • Slows the muscle loss that protein alone can't fix
  • Keeps the body you've built working for you
★★★★★ 4.9 · 87 verified reviews
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Made in Britain 90-Day Risk-Free Guarantee Free UK Delivery

Strength you keep is a life you keep.

The dog walked, whatever the weather.
The weights, the swim, the class you never miss.
Out in the garden, any chance you get.

You do more than most women your age - and it's kept you strong.

But somewhere along the way, you've noticed the same effort gives you less back than it used to.

Kept tin and scoop on a kitchen counter alongside a mug of coffee

Why the same work stopped showing.

For years, protein and training have helped build the strength that makes everything else possible.

After 50, that balance can tip. Your body can begin breaking down muscle faster than it rebuilds it. Even when you keep doing the right things, you can slowly lose ground.

Laura mid-activity - Pilates, lifting, the swim - the strength she already owns

Kept was built to help shift that balance back in your favour.

That's why it includes calcium HMB. HMB helps slow that breakdown. It's a compound your body naturally makes from protein. With age, your body makes less of it.

By slowing the breakdown side, more of the muscle you build with protein and training can stay with you.

Diagram: after 50 muscle breakdown outpaces rebuild, and Kept closes the gap

You're not just trying to build more. You're trying to keep more of what you build.

Because the muscle was never the point.

It's the freedom that keeps you sane. The walks, the garden, the dog, the life that still feels like yours.

Laura's payoff life - garden, grandchildren, the dog walk, out in nature
Our Belief

Growing old is a privilege.
Growing frail isn't the price.

Trusted by doctors

Formulated with doctors. Backed by many more.

Dr. Tuckley
Dr. Tuckley [ credential ]
[ Placeholder ] A short doctor endorsement will sit here - a line or two.
Dr. Rudge
Dr. Rudge [ credential ]
[ Placeholder ] A short doctor endorsement will sit here - a line or two.
Dr. Allison
Dr. Allison (TBC) [ credential ]
[ Placeholder ] A short doctor endorsement will sit here - a line or two.

Two roles. One purpose.
Nothing unnecessary.

Click any ingredient to read the science ↓

Muscle
Bone
============================================================ -->
The compound effect
More of the work is kept.
  • HMB + creatine: 25-46% more strength than creatine alone.
  • HMB + vitamin D: after a year, those taking it had gained lean muscle and those taking nothing had lost it - neither had set foot in a gym.

Together, they are greater than their parts.

============================================================ -->
The bone-density chain
Each one unlocks the next.

Calcium alone can't do the bone job.

Without magnesium, vitamin D can't do its job properly.
Without vitamin D, calcium is harder to absorb.
Without K2, calcium may not reach your bones.

Skip one, and the chain breaks.

The muscle defence system
Keep more of the strength you build.

After menopause, oxidative stress accelerates and can wear muscle down.

Vitamin C helps recycle glutathione. Creatine helps reduce the oxidative load. HMB helps slow the inflammatory signals linked to muscle breakdown.

Together, they help protect the strength you build.

One scoop in your morning coffee.
That's it.

Kept simple. No taste. No texture. No chalky protein shakes. Just what you already do every morning, plus one scoop.

Nothing about your morning has changed, except your muscles now have what they need.

A single scoop of Kept being stirred into a cup of morning coffee, warm matte light

The whole system. For less.

If you're anything like us, you're already buying some of this. The creatine. The magnesium. Maybe the vitamin D. Bought separately, reordered separately. £60-80 a month - and still that's only a fraction of what muscle and bone actually need.

With Kept

One scoop. All of that - plus the other 8 most women miss.

Right doses, right ratios, one system.

Less than you're paying now.

A cluster of separate supplement tubs beside a single Kept pouch
Included with every subscription

More than a pouch. The Kept Method

Kept works on its own - in trials, it held muscle even in women who don't train, and in people who couldn't get out of bed. But muscle builds best paired with the right training - and the right training changes with age. So we built the whole system around it, included free.

  1. Roksana, Kept's in-house instructor, leading a live Pilates class

    Live Pilates with Roksana

    A live class every week with our in-house instructor - balance, core and control. Beginner-friendly to advanced. Live, or on catch-up.

  2. A clear plan to follow

    Strength, mobility and safe impact work that builds muscle and bone - in the right order, structured for post-menopausal hormones. A plan to follow, not a pile of workouts to figure out.

  3. Every move shown, so you never guess

    Each exercise on video, gym or home - how to set up, move and adjust to your body. Nothing left to guess.

  4. Eat to keep muscle

    Protein-anchored nutrition for post-menopausal women. Keto or not, low effort, minimal faff.

All included, free — because everything here has one job: keeping you strong.

Our Story

Kept was built by a woman who refused to follow her mother.

Laura - my mum, a dentist - has always been the strong one. The one the whole family leans on. Frightened of very little. But she watched her own mother go the other way.

Eileen had been exactly that too: one of the first British women to go to university, fifty years in her own practice, three children raised largely alone.

Laura with her mother, Eileen, before the decline
Eileen today, at home

Then a decade of decline. First the muscle. Then the falls. Then the fractures - until one put her in a bed she's never left.

Laura had already begun to feel the first of it herself. She refused to wait for the rest.

So she dug into the research and took it into her own hands - six supplements, bought separately, the doses mostly guessed. The right idea, no system.

So we built the system. Laura, me (her son, a biochemist), and a handful of NHS GPs: the right doses, plus the few pieces that make the rest work better together. One tub.

It was only ever meant for Laura. Then friends started asking - turns out a lot of women had been quietly fighting the same thing.

“Frailty isn't healthy ageing.”

Laura with her family - who Kept was built for
"

[Awaiting interview video from Dr Tuckley]

J
Dr Jon Tuckley
General Practitioner

Every ingredient,
clinically dosed.

  • GP-designed
  • No proprietary blends
  • Clean ingredients
90-Day Guarantee

Try Kept for 90 days.
Risk Free

If you don't feel it's for you, we'll refund you in full. No bother. No questions asked.

90
days to decide
100%
refund if unsatisfied
0
questions asked

Strength, kept.

1 Month Supply
Delivered monthly. Cancel anytime.
£31.95 /month
£39.95/mo
Delivered every 4 weeks
  • Save 20% vs full price
  • Free UK delivery
  • Weekly live Pilates class + recorded library £40/mo
  • Home Resistance Training Guide
  • The Low-Effort, High-Protein Guide
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Dispatched next working day 90-day guarantee

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One-Time Purchase

1 month supply · No subscription

£39.95
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Dispatched next working day 90-day guarantee

5% of all profits go to Hope for Justice - fighting child trafficking in the UK.

  • Falls prevention.
  • Osteoporosis risk reduction.
  • Muscle strength.

Officially verified.

The European Food Safety Authority is the EU's independent science regulator. Its job is to decide whether the claims a supplement brand makes are actually backed by science. Most aren't.

Fewer than 10% of claims submitted to EFSA are approved. The health claims on this page carry formal EFSA verification - meaning the science behind them has been independently reviewed and confirmed.

See all studies

This was never about living longer.

We don't believe in anti-ageing. No miracle drugs, no live-forever protocols.

Getting older is a gift - most people in human history didn't get to. The question isn't whether to age. It's how.

Frailty isn't ageing. It's what happens when the body stops getting what it needs.

Weakening muscles, thinning bones, lost independence - that drift isn't inevitable. It's a nutritional gap. And gaps can be closed.

Kept tin and scoop on a kitchen counter alongside a mug of coffee

Good questions. Straight answers.

What is sarcopenia? +

Sarcopenia is the medical term for age-related muscle loss. After 50, your body breaks down muscle faster than it can rebuild it - leading to reduced strength, increased fall risk, and loss of independence over time. Kept is specifically formulated to target this process.

Is creatine safe for my kidneys? +

At 3g per day, creatine has a very strong safety record across decades of clinical research. It has been studied in adults over 55 with no adverse effects on kidney function in any published trial. The EFSA reviewed the evidence and authorised a specific health claim at this exact dose. If you have a pre-existing kidney condition, speak to your GP before starting any new supplement.

If this worked, wouldn't the NHS prescribe it? +

The NHS doesn't prescribe supplements. Not ours. Not anyone's. That's a policy position about how supplements are classified, not a judgement on whether they work. Absence of prescription is not absence of evidence.

How is this different from a protein shake? +

Protein helps build muscle. It doesn't slow the breakdown that accelerates with age. HMB does. They're two separate processes. Protein supports muscle building. HMB directly targets the breakdown. Kept contains HMB at the clinical dose shown to significantly reduce that breakdown, alongside nutrients that strengthen muscles and bones.

What if I already take Vitamin D? +

Kept contains 3,000 IU of vitamin D. The recommended upper safety limit is 4,000 IU per day - so if taking both keeps you under that, there's no need to change anything.

That said, Vitamin D on its own is only doing half the job. Without K2 to direct it and magnesium to activate it, much of what you take goes unused. Kept isn't a collection of random vitamins - it's a complete system where every ingredient makes the others more effective.

Can I take this alongside my other medications? +

If you take regular medication, we'd always recommend mentioning any new supplement to your GP or pharmacist before starting.

What if I don't feel a difference? +

Pay attention to the small things - they're easy to miss. Coming down the stairs in the morning without that first-thing hobble. Getting up off the floor in one go. DOMs that fade quicker. The afternoon dip not biting as hard. Most people start to notice these within the first few months. But part of what Kept does is invisible by design - muscle preservation is the absence of loss, not a feeling. That's why the clinical trials measured outcomes at 3 and 12 months using strength tests and body composition scans, not how anyone felt.

What if I don't drink coffee? +

Kept stirs into juice, porridge, yoghurt, hot chocolate, Horlicks, or any hot drink. The formula was designed to be no faff - it disappears into whatever you already have each morning.

While Kept is unflavoured, the tannins in some teas can occasionally interfere with how the powder dissolves - if that's the case, herbal teas tend to work better.

A promise, kept.

We built Kept because people we love needed it. A real problem in our own family that nothing on the shelf solved. If it helps you or someone you love, that's everything.

If you're buying this for a parent or someone close to you, we've included a quick-start guide in every order written for them - what it does and why it's worth sticking with.

If you have any questions, concerns, or just want to talk to someone before ordering, reach out to me directly at benjamin@kept.com. I read every email.

Benjamin Tuckley signatureCo-Founder.

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